Tern is a maker of high-quality folding bicycles. In 2012 the company enlisted us to develop a new campaign to help establish Tern as the choice for personal urban transportation. The goal was to position Tern as a must-have accessory for the socially and environmentally conscious consumer.

Our strategy: instantly communicate what makes this brand so unique. “Open” says it all. Through creative messaging and an engaging visual style, we are able to establish a product personality and speak directly to its purpose. “Open” is both an action verb and an adjective. It describes what it does as well as the possibilities it offers.

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When we asked the question of, if Bhawkins were an animal, what would we be and why? Steve replied, "A Rhinoceros, because they look big and dumb, but they're actually really fast and focused on their prey."

Steve Boyd

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