Every year Giant Bicycles, the world’s largest bike company, hosts a major retailer event to unveil new products and connect with dealers. Our yearly challenge is to help inspire love for the brand, showcase awesome new products, and share best practices from the retail industry. And to make it more interesting, the whole event from set-up, to tear down is less than one week long.

Giant relies on us to floor-plan the event, and oversee the construction of all the elements. It goes beyond aesthetics. It’s about creating a feel, an infectious belief in the brand. We always come up with engaging, buzzworthy displays, and this year was especially fun. One crowd favorite this year was the “wall ride” we designed and built to show off the new gravity bikes. Our favorite, though was the insanely fun photo booth idea that we brought to life. Dealers were able to pose for a cell phone photo, with a bike, on top of a huge graphic. It was a HUGE hit…with hundreds of photos taken and shared in all sorts of social media.